In modern businesses, proactive marketing plays a critical role in steering the growth graph in the right direction. While the focus is primarily on lead generation through email marketing and social media interactions, one very important aspect of modern marketing is often overlooked – call-based marketing automation. In these click-to-call times, email marketing may soon be a thing of the past. The future lies in tapping the potential of voice calls and preparing your business to handle the bulk of inbound and outbound marketing calls.
Clouds-based software makes it simpler
Most large-sized corporations and multi-national companies have their dedicated call centers to look after the aspects of call-based marketing automation. From dissipating vital information to handling customer queries and generating analytical data from these calls, everything is taken care of by a single dedicated department. However, this may not be a financially viable option for SMEs and individual entrepreneurs.
Tapping on the potential of cloud-based software, VoiceRules bring to you call-based marketing automation in cost-efficient packages. This can give a big boost to your marketing initiative by simplifying the process of tracking inbound lead and generating potential outbound leads.
It helps with Analytics
Having the right analytics is critical for assessing the success of different marketing initiatives. The call-based marketing automation service provided by pioneering cloud-based telephone providers like VoiceRules, thus, make analytics an integral part of their services. Call analytics are based on crucial data such as origin of the call, where the call was routed to and from, time and duration, most frequently used numbers for inbound calls, and list of regular callers. A compilation of these variables helps business sense the pulse of their marketing campaigns, know how well their call-based marketing initiatives are being received and make necessary amends along the way.
Need for Geo-Location
Most SMEs and startups today resort to location independent operations, which means different people associated with a business may not be the same physical location, or even the same country. Call-based marketing automation becomes critical for smooth conduct of business operation in such a setup. Geo-location feature offered by service providers like VoiceRules helps in routing the calls to the concerned person in your organization irrespective of their physical location. As an added benefit, it gives you clear analytical data of on which services or products are the most sought after.
Calls are the New Clicks
As the realm of online buying and trading expands, the importance of automated calls too is growing more than ever. As per Google, recent trends show that more than 70 per cent people hit the click-to-call button available on a search Ad. Not having a call-based marketing automation system in place means losing out on a wide chunk of potential customers, and along with it, losing the opportunity to analyze the newest market trends. You need to focus on phone call data in order to evolve the big picture of your search marketing strategy.