Click to Call, also known as click to dial or click for talk, is one of the latest marketing strategies where a VoIP setup can be used to convert incoming web traffic into a voice call. The Click to Call services offered by hosted telephonic service providers such as VoiceRules allows for instant connectivity in real time. The phone numbers of a company are displayed as hyperlinks on an advertisement, webpage or even an email, and potential customers can initiate a call by simply clicking on the hyperlink. The Click-to-Call service can be used through any advanced smartphone or computer with internet access. VoiceRules’ Click-to-Call services can be availed for a nominal monthly fee. Here is how your business can benefit from Click to Call:
Optimizing Online Sales Opportunities
By giving your website visitors a quick and easy means to reach out to you through the Click to Call option, you can truly optimize online sales opportunities. In addition to this, the ability to reach out to you instantly, helps build the buyers’ faith in your service. Since they know they can reach out to you by simple click of a button, if need be, the risk of abandoned sales and visitor bounce rate is reduced considerably.
Improved marketing effectiveness
The ultimate aim of putting your services out there in the online realm is to reach out to a wider base of potential customers. The data gathered through Click to Call helps you understand your customer base better, thereby giving you the advantage of posturing your marketing strategy to meet those needs. What makes them click to call you? What is nature of enquiries like? Which products of services prompt most number of calls? An analysis of these trends can help you market yourself more effectively.
Boosting Customer Relations
A Henley Centre study says a whopping 65 percent of consumers are likely to stick to a company that seems to care about its customers, even if its competitors are offering better financial deals. The Click to Call button holds the key to boosting customer relationships. First of all, with a hosted telephone network, such as those offered by VoiceRules, you can be available to respond to customers reaching out to you through Click-to-Call services round the clock, as you have a working telecommunication network that works on the go. This also accords the customers an upper hand, as they can reach out to you at their own convenience and with minimal time lapse. This makes for a seamless interaction between you and your customers, thereby demonstrating a positive approach toward customer responsiveness.